creative_craig - 12:00 pm on Feb 3, 2005 (gmt 0)
The supporting TV advertising campaign will be aired on a broad range of channels, including Channel 4 and ITV. The first phase will run from 7 February for a number of weeks with a second phase towards the summer. The adverts are positioned to run during television and web coverage of several high-profile events over the up and coming weeks, including The Brit Awards and the film premiere of Oceans 12. TV ads will run in global markets including the UK, Canada (in English and French), Australia and Brazil.