The live brand name is growing every day. Between the 7 million xbox users who live on "live" and those migrating over in other applications its a good start.
MSN is so yesterday competing against AOL. Hotmail is someone elses brand varnished as being "Slaughtered by MS".
live.com is a new group of smaller teams working faster to rollout more applications and it seems to be doing pretty well.
has some quirks to work out and the branding could use a standardization on the interface. I would like live more if i could set a profile for lite/heavy or choose a theme as well