msndude - 9:27 pm on Aug 9, 2006 (gmt 0)

I note that various speakers at SES keep making the same point -- design your site for users; I'm not the only one with that point of view.

Put differently, don't make your site look like a spam site. I'm not sure why so many people seem to think the "spam look" is in this year (maybe it's a fashion statement -- like torn jeans or something) but it's a fact that it can hurt you.