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plumsauce - 11:53 pm on Jul 13, 2006 (gmt 0)
As compared to who exactly? The almighty Google? Kings of the Perpetual Beta and Bad Data Push. A great point from the whitepaper: TAILOR MADE FOR COMBATTING MFA(MADE FOR ADSENSE) PUBLISHERS. And get this: Being actually willing to use human processes instead of depending on automated algos. Kudos to MS for being willing to spend money to make money. Unlike those other skinflints.
While I'm sure MSN will try to come up with something to prevent that, I can't really see them implementing something that is 100% foolproof - after all, this is Microsoft.
Similarly, advertisement syndicators can detect potential spammers by monitoring those customers who serve ads on a huge number of different URLs through a single account because it is highly unlikely that anyone can generate quality content at that scale.
The ranked Top Domain list is then used to prioritize manual investigation.