Tigrou - 12:21 pm on Jan 12, 2005 (gmt 0)

Used to do marketing for Intel. All of us here are techies, but you get into focus groups with "average folk" and all can recognize Intel. I think 1 in 300 recognized AMD.

While brand may not matter for you (who buy on features) it matters an awful lot to average folk who's main concern is to avoid making a mistake. (Interestingly Germans ignored the brand and went for best features = bought AMD.)

Intel had aggressive Q4 targets and handily beat those targets even under competitive pressure from AMD. AMD struggled this Q (tho admittedly due to problems with flash memory).

Intel 7 years ago, MS now...companies are judged on profits and the bohemiths are still rolling in it.

Never underestimate an established consumer brand and a big ol' marketing warchest.

Intel
[itworld.com...]

AMD
[eetimes.com...]

(Hope this linking is in line with TOS)