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---- Microsoft Expands its Reach - part 2


oldskool79 - 3:18 am on Nov 29, 2004 (gmt 0)


Tigarou
Consider:
- Fortune 500 companies each put up hundreds of thousands of ORIGINAL content and constantly modify/add to that.
- News organisations each put up hundreds of pages of new stuff every day
- Universities, governments, NGOs etc. all put up masses of information
- Even small time hobbyist have normally been online a while

These groups they make up a serious % of the original, real content on the web.

I totally disagree with this. If I want news or some piece of content from a big corporation I go to a news site or the company's site, not to a search engine. It's only when I need to find something and I don't know where to find it that I turn to a search engine. In this case, about 80% of the time I find what I need on personal or very small website. If I can't find these types of sites through a search, whats the point?

Newwebster
The only way MSN is going to take this perception away from Google is first: get results so much better that It does make Google look like kiddy play, second advertise, advertise, advertise, advertise...well you get the point.

I just do not see this happening anytime soon. MSN may be able to rival Google at some point in the near future, but even if that occurs, they still have a long road to acquiring the image.

The advertising power of Microsoft is huge. They already have a very powerful brand (much more powerful than Google) and can easily leverage this to build a search business that will wipe Google out.

Once MSN finishes their search engine, I expect a massive advertising blitz to promote it. After that, I'm sure we will see an Adsense/Adwords type program that will be just as heavily promoted.


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