Another blow to the wound by google's fruity froogle. I think the key to anything is diversification. This is the affect of relying too much on one thing, in this case google. I dont see the point of putting those fruity ads on top. I thought introducing the Adwords was a mean to seperate the ecommerce sites that Joe Blow can view apart from the Free SERPS. How does froogle fall into this? If google is all into the "user experience" that they preached all this time, then this froogle ads really confuses the average user from seeing Adwords and Froogle ads together. The Adwords is sufficient to represent ecommerce portion of the site. Being a Adwords advertiser, this is really dissapointing. Im pulling my ads down and looking forward to other stable markets. Google changes like the weather. Looks like Google is hoping to sniff some benjamins under the tree this christmas, like the scrooge, but it may find something else when many of the webmasters and users get dissapointed.