JS_Harris - 2:07 am on Jul 18, 2013 (gmt 0)
Is this a borg thing? If you're not special with an exempt account you must assimilate? All kidding aside, I don't see the benefit for shoppers here but the cost to some who wish to sell product is likely staggering in time and money required to modify all product listings. Can't Google use an algorithm to assign product identifiers since this is a Google only change?