robdwoods - 4:34 pm on Jul 19, 2010 (gmt 0)
what custom fields did you add
We added a bunch of fields that detailed different aspects of the products that were not necessarily spelled out in the product description. We sell flooring so we added fields that added data about the color range, surface treatment, warranty, edge treatment, etc. We didn't add overtly promotional verbiage, just additional data about the product which included keywords users might search on. As an example we might have a product with the color "dark oak" but which didn't say "brown" in the product description. Adding a field for color range with the value "brown" for this product helped capture users searching for "brown flooring", "brown hardwood flooring", etc.