internetheaven - 10:05 am on Mar 29, 2004 (gmt 0)

I think the new look is a good move forward.

The professionalism will reach out to new Adwords clients who will see the change as increasing the visibility of the PPC listings.

The higher visibility will increase clickthrough rates on Adwords meaning that you won't get an email every day saying that your Adwords campaigns are on hold due to low clickthrough rates which will encourage disgruntled webmasters to increase their Adwords efforts.

The 'lifting' of the search bar, results info and sponsored listings higher up on the page allows more natural search results to be seen above the scroll which is more user friendly.

The merging of the dual coloured Sponsored Links box into one narrower single coloured box will lose some of the commercial 'feel' that Google has been giving off for so long now.
In general the whole page has been given the same colouration whether paid or natural results which gives a better user experience.

In all, I disagree that this is a move by the 'suits' at Google. They would have encouraged more distinction of the paid results rather than blending them into the page to mirror natural results. I think this is the best look out there right now and it gives the best search engine user experience visually.

Their algorithm still sucks ****** ***** though.