Tonearm - 11:29 pm on Jan 3, 2013 (gmt 0)

Don't for one second believe that pages which aren't indexed can't affect your rankings. This was an eye opening exercise.

I'm not clear on what happened to indicate that the above is true. You had 301 to 404 and you fixed that to return a 404 without the 301 and your traffic dropped?

- Number of indexed pages remains unchanged - The pages indexed are the same

How do you go about determining this?