martinibuster - 4:56 am on Jun 29, 2008 (gmt 0)

Battlemedia is a major site so I think it's fair to use it as an example. ;)

John Battelle has an implementation of this where if you arrive on his site it'll show what Google deems relevant, but his site will also show, in a sidebar, other articles that are related.

You can see it in action by Googling John Battelle + [some search/internet industry related keywords]