daveVk - 12:30 am on Aug 28, 2012 (gmt 0)

There are problems in your success function, try something simpler until to you get rest working.

success: function(reply) { alert(reply); }

the 'return false;' is important leave it in.

to convert from click to submit

$(".till_insert").click(function() {

becomes

$("form").submit(function() {