---- an interview with the chap behind SearchEngineBlog
Shak - 7:35 am on Apr 21, 2004 (gmt 0)
Read [webmasterworld.com...] . It will help you tie the basics of SEO into an effective strategy.
Then step away from the computer :) I recommend reading Tested Advertising Methods by John Caples, just about anything by Seth Godin, The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, and Taking your Talent to the Web by Jeffrey Zeldman.