Hey, that's the internet way...get big fast! X10's popup strategy was to get into the top ten list of internet properties by traffic...then to sell stock and little bit of this and that. BTW, I love the X10 Alexa traffic page.
Alexa - x10 [alexa.com]
Let's hope the fall accelerates.
Anyway, X10 didn't sell cameras, they sold the idea of putting a camera in the girls' locker room. There is a big difference.