diddlydazz - 12:32 pm on Dec 6, 2013 (gmt 0)
If we take Google as an example, the adwords entries on Google do not look like and ad. Clever marketers have made the ads look like organic entries in the serps.
today was the first time (for years and years) i actually clicked on an Ad (thinking it was an organic result) in the SERPS.
this was a search for a company name - the company's actual organic result was underneath the ad (ie, 1st organic result).
it will be interesting to see what bing does with their ad format