So, are paid links now "illegal" - subject to hefty fines and penalties - IF not plainly marked?
Are guest blog posts, not plainly marked for their intent to drive traffic ("This post is actually an ad!") subject to fines and penalties?
What about infographics?
Must the notice or disclaimer be posted in plain sight?
I SO love the radio ads where someone blasts out the advertisement and then whispers, at 1000 words a minute, the disclaimer. I also love the tiniest of print, rapid screenrolls, at the end of TV commercials. Is THAT EFFECTIVE disclosure? If it's not readable or comprehenable then how on earth does it protect consumers and how on earth is in COMPLIANCE WITH or GIVE EFFECT to any FTC policy? How on earth is THAT BS behavior passing FTC scrutiny after all these years?
IF THAT behavior is still tolerated, and plainly it is because its ubiquitous, then I say it's any anything goes world when it comes to disclaimers . . and protecting consumers.
C'mon FTC. Clean out the old garbage before attempting to sweep up the new garbage.