mrengine - 9:37 pm on Dec 5, 2013 (gmt 0)
The press release was dated yesterday. I wonder if Google got advance notice of this public statement from the FTC? This might explain why Google has been testing it for so long.
It seems the FTC wants to wage small time battles, which are more of a burden on little mom & pops, instead of going after the real aggressors that are stifling competition on the internet. Slapping Google on the wrist for major infractions, or closing cases against them because they are too complex, and instead hammering mom & pops for putting banners on their sites for trivial issues is just crazy.
I wonder how many little guys will just switch to compliant adsense banners instead of paying graphic designers to fix banners or coders to add a visual disclosures? The FTC helping Google grow its market share. What a superb idea!