super70s - 1:59 am on Mar 28, 2013 (gmt 0)
It's a trademark issue. To protect their Google trademark, they need to keep "google" from being used generically to describe search.
Bing was running a major TV ad campaign using "don't get scroogled" at one point, now they've changed it to "Bing it on" with consumer "taste tests" as it were. Maybe they just don't want to tangle with Microsoft.