topr8 - 5:27 pm on Feb 20, 2013 (gmt 0)
>>i've yet to meet a customer that only has amex
i'm based in the UK, the websites all take AMEX and advertise as such, this was for my bricks and mortar UK store.
i can't believe there is a single UK citizen who only has an Amex card
however i do have a great many US customers who come to visit and i think it a reasonably good rule that if you are an American travelling in europe today (not 20 years ago) then you have one of the other 2 big cards (there are a lot of places like restaurants in uk that don't take amex and even more in europe)
also .. and this is quite a good point, most people don't even see/read the (very prominantly placed) signs, the amount of times someone asks, do you take cards! while standing directly infront of the eye level credit card banner!