martinibuster - 4:50 pm on Dec 20, 2012 (gmt 0)
Funny dream. Matt said awhile ago that people want to rank so others can find their site. But Matt said something along the lines of that people should find the site, and if they enjoy it they'll recommend it. After they recommend it the rankings will follow. So Matt's preference for the library and avoiding the SERPs is like an admonition to focus on the information/content. Very strange. Have you been wearing one of those Google glasses?