---- Report: Facebook Works On Buying Microsoft's Ad Serving Product
SevenCubed - 8:23 pm on Dec 6, 2012 (gmt 0)
Okay you know I love jumping into Facebook threads to ask some common sense questions about press releases surrounding anything to do with Facebook.
...and change the way advertising is done online forever.
So, why didn't this Atlas Solutions ad serving product change the world of online advertising while the original advertising company (aQuantive) owned it? And, if it was that fantastic of a "game changer" why is Microsoft trying to unload it? What can Facebook do with it that the 2 previous owners have failed with? I admit it might just be my baised view against Facebook that is preventing me from seeing the glory in this but with my blinders off it just looks like more nonsense?
Microsoft bought it for $60,000,000,000 (billions) but couldn't find a buyer for it at the bargain basement price of $30,000,000 (millions) when they decided they don't want it and has written it off since then. It must be quite an extraordinary platform?
Facebook is going to spend all their reserves buying damaged goods. If they do buy it -- that's an expensive PR promotion, at whatever price.
There is plenty of other fluff in the article though to distract investors from asking the tough questions if they are unable to read past the first 140 characters of the headline while reaching over and clicking on their buy FB shares button through their broker :)