ScottM - 12:58 pm on Sep 28, 2012 (gmt 0)
"Bespoke" seems quite close, but that word is just not really used in our area of the country. In fact, I'm not sure if I've ever heard of the word until this thread?
"Bespoke Engineering" is closer, but this implies we are 'licensed engineers', and we aren't.
"Bespoke Fabrication" is ok, but we would use the term "custom fabrication" in our industry. The concept that seems to be missing from "custom fabrication" is that the customer doesn't know what part he/she needs, only that their widget won't work without a "widget bracket" and the "widget bracket" may or may not even exist. The customer just needs something that helps accomplish a task, but they don't know what the thing IS.
A good example of the market we are trying to capture is making missing parts for old machines (that were made by companies that no longer exist.) Or modifying an existing machine to get it to do another task.
We aren't exactly going to 'invent' anything, but that may happen in the process. ("Serendipity fabrication?")
I do like the tagline "We put the thing in the thingamajig".