Marketing_Guy - 2:57 pm on May 8, 2012 (gmt 0)
I'm thinking if the site was anything more than a throwaway affiliate site, the owner would have done more with it than just crap, lifted copy,non-liscensed images, blog comment vspam and dull dual-branded spam press releases.
So, genius, no. Idiot? Probably not either - most likely just unlucky when it comes to searching for images for "little girl Portugal" or something.
Massive trademark issues with the use of Digg, the little Digg logo and colour scheme though, not to mention issues with the holiday firm getting their lawyers on the case. And possibly some attention from search engines via the SEO angle and chatter?
Links aside, that's a tough situation to turn into a positive and I don't think many people would want to try. Perhaps one of the few times in SEO where "ethics" is an appropriate addition to the discussion...