londrum - 2:48 pm on May 8, 2012 (gmt 0)
this guy is either a PR genius, or a PR idiot.
obviously its in bad taste, but it can easily be explained away as an accident, after which he's got a bazillion backlinks and acres of press coverage.
it's just a picture of a smiling kid (from the screenshot on the BBC site). he can easily claim ignorance of who it is.