engine - 3:20 pm on Apr 13, 2012 (gmt 0)
Rumor of the day: Microsoft To Swap Bing For Facebook Shares [blogs.barrons.com]
In a brief item on CNBC earlier today, capital markets editor Gary Kaminsky made passing reference to a report that apparently claims Microsoft (MSFT) might be considering giving its “Bing” search operations to Facebook after the latter goes public, in return for additional shares in the social networking outfit.
Kaminsky said he would make available more details on the report, though I’ve been unable to turn up that information through CNBC representatives.
In the meantime, Rick Sherlund with Nomura Equity Research, who has a Buy rating on Microsoft, and a $37 price target, and whose firm is not involved with Facebook’s IPO, tells me this afternoon it could be a good thing for Microsoft.
Now that would be an interesting proposition.
Would Bing, under Facebook, succeed?