rocknbil - 3:59 pm on Mar 29, 2012 (gmt 0)
For developers, definitely. It API has it's own language and everyone wants social networking integration on their site (many of them don't know why, they just know it's cool and are missing out on something if they don't. Like Web 2.0.) It's not all that difficult to learn, but it's a definite plus to know, along with Twitter Feeds, SalesForce integration, merchant gateway integration, Commission Junction and other feeds . . . just another peg in the ladder.
As far as marketing goes, also definitely, it's a big part of any marketing campaign. I used to think they types of users on Facebook were too homey for most business applications, but this is definitely a false assumption. Several clients get far more conversions from Facebook ads and their Facebook page than they do from their PPC campaign and website.
I'd say (IMO, not fact . . . see previous) it's far more powerful than Twitter. There's more you can do. People have more reasons to "hang out" there, and return more times a day. And to add to it . . . I see lots of Tweets posting right to Facebook timelines. I don't think nearly as many people "get" Twitter in the way they "get" Facebook (myself included.)
Personally, no matter to me, I let marketers do what they do and implement their ideas, but I get to look over their shoulders while doing the integrations. I learn a lot. :-)
There's a new one on the horizon (or more likely, has already arrived and can't be ignored.) On one hand I groan (yet more to learn), on the other, well it's something new to learn . . . seeing a lot of response to Pinterest. People do love to play, and wherever they play, someone wants to monetize. Enter teh coderz . . .