lexipixel - 6:09 am on Feb 15, 2012 (gmt 0)

A quick search of TESS (Trademark Electronic Search System) at the U.S. Patent and Trademark Office shows dozens of TM's for "ITV", "iTV", "Itv", etc.. (including the British Broadcasting trademark).

[tess2.uspto.gov...]

The same is true of iPAD. (I remember when an "IPAD" was an "Internet Protocol Adapter", invented by Phil Becker of eSoft/TBBS in the 90's)... That was long before Steve Jobs little gizmo...

I would bargain to say that a "device" called an iTV can exist and be tradmarked -- and NOT be confusingly similar to a "network" called ITV -- with enough money and lawyers, anything is possible.