engine - 2:53 pm on Feb 13, 2012 (gmt 0)

UK's ITV Warns Apple Off Using its Brand For Apple TV [telegraph.co.uk]

ITV has written to Apple to warn the Silicon Valley technology giant off using its three-letter name for its long-awaited, “iTV” smart television.

Apple has dabbled with television sets in the past but has yet to produce a device with the power to shake up the broadcasting market in the same way that the company’s iPod has with music or the iPhone and iPad managed with mobile phones and tablet computers. However, that is expected to change later this year. Apple has never confirmed plans for an “iTV” but expectations that it is preparing to launch one are gathering pace.

I guess most things with an "i" in front need to make sure they have their trademak in place.