engine - 12:21 pm on Feb 2, 2012 (gmt 0)
Site Redesign May Improve Traffic [thenextweb.com]
On Feburary 7th, 2011, the entire Gawker Media style changed from a typical one you’d see on a blog to a hipper more programmed feel. The design focused on a top story and then listed out others along the side in a static bar.
Some people called it horrific, some used the word “satanic“. Well all of those negative words about Gawker’s redesign can probably be put to rest.
According to a few tweets from Gawker head honcho Nick Denton today, the network saw a lift of over 10 million monthly unique visitors from this point last year
Here's an example where a site redesign hasn't caused a catastrophe in traffic falls.