Leosghost - 10:01 am on Dec 23, 2011 (gmt 0)
Is the Xmas card in e-form and paper about to become obsolete in the future (for businesses)?
Absolutely not ..we ( that are web based businesses or have a large part of our businesses based on the web ) are not the real target market for these kind of emails, they work well for the average B2B company ( as do "dead tree" calenders etc )..and extremely well for the B2C market ( Amazon's emailshots to their customers etc ) ..
Joe and Jane Sixpack or aunt Flora think "hey they remembered me, it won't hurt to see what the special offer is, that has my name on it"..
Churches and charities use these kinds of personalised lists a lot..
Individuals are sending more and more email Xmas cards to each other ..and there is a lot of money to be made ( still ) in designing "personaliseable"* email Xmas cards for download or sending onwards from websites..
"Send a personalised Xmas card from your phone" for under a dollar can make you money if you offer it ..not hard to make a hundred or so designs to chose from ..and you get a lot of email addys for follow ups throughout the year..
And yes there are a lot of people doing this kind of "offer" already, but they wouldn't be doing so if it didn't work ..the ROI is good..
* personaliseable ( with a "z" for the "cousins") may not be a "real word"..I'm actually rather hoping it isn't ;-)