engine - 4:30 pm on Nov 30, 2011 (gmt 0)

Adobe Acquires Digital Marketing Company, Efficient Frontier [techcrunch.com]

Adobe this morning announced its acquisition of Efficient Frontier, a digital marketing company, without disclosing the financial terms of the deal. Adobe says the acquisition of the company will enable it to add multi-channel ad campaign forecasting, execution and optimization capabilities to its existing Digital Marketing solutions. Notably, Efficient Frontier will bring to Adobe social ad buying capability for Facebook, employing the company’s optimization algorithms to predict results and drive greater digital marketing ROI for its clients.