engine - 4:43 pm on Oct 3, 2011 (gmt 0)
Tablet-Only Newspaper Experiment Shows Promise [adage.com]
Can you build a general-news publication exclusively for tablets and gain an audience of paying subscribers?
That was Rupert Murdoch's gamble seven months ago when he launched The Daily, the first (and still only) "iPad newspaper." It was a $30 million bet on both the tablet as a medium and the public's willingness to pay for news.
Today The Daily has 120,000 active weekly readers, 80,000 of whom are actually paying for the app, according to Publisher Greg Clayman. The bigger number includes 40,000 non-paying readers on a two-week introductory trial period. About 15% of people who sign up for a trial ultimately end up subscribing, he said. "The numbers are telling us people are responding well to original content designed for the platform. Premium content seems to work well on a tablet device."