lucy24 - 1:55 am on Mar 3, 2012 (gmt 0)
The trick to offering a "Lifetime Warranty" is to produce such high quality goods that people will pay a premium for them and you'll never (or only rarely) have to replace them. Quality, value and customer loyalty are something retailers have lost sight off -- only selling on "low price".
Isn't it rather something buyers have lost sight of?
"Save money. Live better."
I could never figure out whether that was( meant to be (understood as)?)? two independent statements, or if the second was( meant to be (understood as)?)? a result of the first.
"Lifetime Warranty" is probably an increasingly good deal. The people who look for it are older and thus have shorter lifespans for the warranty to cover.
Don't perfectly understand who buys clothes at Sears, though.