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Planet13 - 9:10 pm on Mar 2, 2012 (gmt 0)
May have learned from how the Japanese displaced other auto makers in the 70s & 80s.
I thought for the Japanese auto makers it was based primarily on cost (Japanese cars were cheaper to buy), fuel economy (it was in the time of the oil embargo), and reliability (US autos had been having a reputation of breaking down more frequently).