wheel - 4:27 pm on Sep 7, 2011 (gmt 0)
That seems logical. But then there are the target's and walmart's of the world that do expand into diverse areas (groceries, optomitrists, etc), and they have somehow succeeded.
Because Walmart isn't into groceries or optometristy. They're into general retail at low prices. So as long as they stay related to that, they'll do fine.
For example, you might get some nice glasses at Walmart, but you wouldn't find the latest NY city eyewear fashion there - that's not what they do.
Walmart is an example of very tightly focused on what they do.
And they seem to be able to do it without turning the store into a low end dump, which I think has been the failure of many of the other general merchandise stores.