rocknbil - 5:50 pm on Apr 29, 2011 (gmt 0)
My hall of shame goes to the soap company that uses the word "gooder" in their TV advertising. Epic fail, if their intent was to make it memorable, it didn't work. I just had to google it - it's Gain.
Sometimes it takes a kick in the shorts to tell the difference between "thinking outside the box" and "the emperor's new clothes."
Runner up: in college was preparing a supporter's list for the theatre program. This was back in the day when we typeset on photo sheets and prepared paste up flats.
Was looking over the list and one of the supporters was a popular doughnut shop right next to the theatre, "Puck's Doughnuts."
No one complained about sending it back to the typesetter when I said I didn't think they'd want to sell dognuts.