coopster - 3:58 pm on Apr 2, 2011 (gmt 0)
I'd like to see that paper he wrote.
Ask and ye shall receive:
"This paper was presented at the American Marketing Association Winter Meeting, 27 - 29 December 1967, Washingon, D.C."
Download page: Some Changes in Information Technology Affecting Marketing in the Year 2000 [rand.org]
Link to the actual PDF version [rand.org]
As a matter of fact, you can read as much Paul Baran [rand.org] as you can handle. The guy was brilliant.