weeks - 10:34 pm on Jan 31, 2011 (gmt 0)
In my experience working with women, they like to talk. They'll flirt, gossip, review, suggest, fuss, detail, analyze, and reminisce more as well as more easily than the guys in my life.
Which is why it was, from what I have read, women who drove much of the success of Facebook. I'm working on several "family" sites right now and Facebook is powerfully effective getting the message out to women. I've seen the stats folks.
So, while fully acknowledging how busy women are with real life--it's certainly that way in my world, but it's their choice, I pull my share--I don't think that's the primary driver here. There are a lot of women who are spending a lot of time on FB.
Why did they flock to Facebook and not get involved in the message boards such as WW and Wikipedia? Or even message boards for young mothers. (Sure, they have some traffic, but not like you'd think.)
Perhaps it has something to do with Facebook had more controls about who they were interacting with.
In my experience, women are much more careful about who they do business with, who they share with. After there is a comfort level, they can be as open or more open to sharing their opinion and expertise as men, but women are careful where men are not. Facebook closed network is safer than Wikipedia's wild west.
That's a little half-baked, I'll toss it out there.