digitalv - 2:21 pm on Jan 16, 2011 (gmt 0)

Exactly, Facebook is a fad just like myspace was for a few years. Something better will come along. While marketers struggle to reach social media sites, the social media site that finally "wins" will be the one that most successfully keeps the marketers at bay. Myspace lost the race for that reason.

Right now, the current race winner is Facebook but with talks of an IPO and pressure from financial backers grows, Facebook - if they aren't careful - will start allowing more paid content, and that will lead to an exodus of users to the next social site that doesn't.