weeks - 3:16 am on Dec 16, 2010 (gmt 0)
I'm not quite as quick to dismiss this, but not for the same reasons as Lorax (although he makes several worthwhile points).
Today, more than ever, magazines such as Time are edited as consumer products. The cover is a package designed to sell, to build brand, to get the attention of the largest number of people as possible.
And "Person of the Year" is a way to do that. So, who would you pick to get the attention of the largest number of people.
It's tough these days. A industry article in recent years quoted the chief of People magazine as saying they were running out of real celebrities. That is, people who everyone knows and cares about.
Say that you're one of the editors. You get your bonuses on hitting single copy sales targets. It's time for "Person of the Year." It's easy: Select that person who the largest number of people are interested in, for better or for worse.
Someone of your team said, "Mark Zuckerberg."
Your job is to come up with a better idea that will sell magazines. I don't have a better idea.
Cher? Lady Gaga? Steve Jobs? Nah...
Lawman earlier wrote this very insightful post here:
Which was soon abridged with:
There was a time in my life many moons ago where I subscribed to everything from news mags to comic books. I can't remember when I stopped caring about who's ass the Hulk was beating or who Time named Person of the Year.
That's right. The mod edited himself for UTC. Only on WW...
[edited by: lawman at 8:21 pm (utc) on Dec 15, 2010]