lorax - 2:41 am on Dec 16, 2010 (gmt 0)
I just did a bit of research for comparison sake. According Neilson average American (not world wide but let's use the number anyhow) view time is 151 hours per month. According to Answers.com the number of people watching TV worldwide is on the order of 238,000,000. So the rough mathematics of this yields: 2.156 Trillion minutes per month of view time. Approximately 3 times more than Facebook view time.
That Facebook has achieved this amount of loyalty in less than 10 years and television has been around for the better part of 70 years is very telling.