skibum - 5:37 am on Dec 10, 2010 (gmt 0)
I'd be completely in favor of users being able to block the behavioral targeted ads and the tracking associated with them. A click on an ad and tracking through to purchase for 90 days, fine, but not building a profile and sharing that data all over the place. I think that (BT) just makes it look like banner ads work better because of the attribution model (crediting impressions with generating sales) for the most part and not because it actually does work better. Doubt the FCC will actually do anything though.