Demaestro - 4:02 pm on Dec 7, 2010 (gmt 0)

Behavioral targeting happens in every facet of your life. You already fit a specific model and niche, a role and a demographic - every time you get in your car in drive, go to the store, visit the mall, watch a Lions Football game.

Yes but the difference being that StoreA gets to see all your history on StoreB with browser tracking but in the real world StoreA has no idea about your history at StoreB

I agree that behavioral targeting happens and it is mostly good, but if people don't want siteA to know what you do on siteB then I support their right to not allow this.

Most people on here would explode in anger if they found that the book store they go to shared all their purchasing info with the drug store.

Imagine going to pick up prescriptions and the pharmacist says "Hey I saw you bought a book on mens fashion last month... can I show you our fashion magazines?"

I would lose it