CainIV - 6:13 am on Dec 7, 2010 (gmt 0)

Ridiculous idea IMHO. The user doesn't even know what this means in laymens terms or how tracking actually benefits them many times in finding what they want online.

Behavioral targeting happens in every facet of your life. You already fit a specific model and niche, a role and a demographic - every time you get in your car in drive, go to the store, visit the mall, watch a Lions Football game.

Reversing this type of targeting is akin to simply abolishing the TV.