micklearn - 8:00 am on Aug 11, 2010 (gmt 0)
The writers for eHow are professional writers whose expertise lies in researching then writing content. eHow writers are not generally experts on the topics they are writing about, so the authority of the content suffers.
About.com is head and shoulders more reliable than either eHow or wikipedia. The content at About.com is generated by actual experts. eHow deploys writers who are not necessarily experts to generate content. The content at About.com may not be generated by computer algorithms, but knowing the experts there really are experts make me feel confident about the content there.
What he said ^^^... especially with *serious* issues/topics. I'll click/rely on about.com in SERP's (and many other sites) long before I give of all of the article sites/Wikipedia pages out there a chance for my click when I'm looking for highly important information (health, finance, taxes, etc.)
I've clicked much less on most of the sites owned by Demand Media when I come across them in SERP's, lately, because much of it appears to be general info and not very helpful. (Just about anyone could have written it with a little research on the topic.)
I'm having trouble seeing the IPO/going public decision making anyone wealthy in the long term, except for the owners/original investors. Or people who might run up the price in the first weeks and short the stock heavily in the weeks that follow...and quite frankly, that really makes me sad. But, in the end, a lot of the outcome depends on what Google decides...is this content helpful? vs. Does it make us money?