incrediBILL - 6:10 pm on Jun 24, 2010 (gmt 0)
It's just a cult movement.
It's like a bad movie - iNvasion of the iBody Snatchers.
If you're not there in line you're not one of 'them' and they can tell you're an outsider anyway because your devices have more than one button.
I'm just waiting for them to launch iKoolaid and see how many drink it.