---- Adobe Open Letter and Newspaper Adverts Over Flash and Apple
Demaestro - 6:08 pm on May 13, 2010 (gmt 0)
but that's a story for another thread ;)
Oh do tell!
I used to love Apple, my first computer was an Apple 2E and I rocked that thing. I wrote my first program in Logo when I was in grade 3-4, then in Basic in grade 5-6.
That was the last time I loved Apple.
iLive without iStuff and iCouldn't be iHappier.
There is a very interesting marketing book that I read that drew lines of comparison between successful marketing campaigns and successful people programming methods used by cults.
A very interesting read. One thing cults do to make people feel "part of the group" and to make others seem like outsiders is to come up with their own language and terminology for things.
Bill your iSentence made me think of it, Starbucks does this too with their "Venti" sizes.
There was a bunch of really interesting things and it wasn't talking bad about the companies doing it, it was simply pointing out the effective methods of programming people to think as you want them and Apple seems to implement a lot of the things they talked about. Another example is explaining to people why ordinary things are somehow bad for you and that "they" can protect you from dangers you don't even know about. (Flash)