StoutFiles - 3:51 pm on Apr 27, 2010 (gmt 0) [edited by: StoutFiles at 4:02 pm (utc) on Apr 27, 2010]
I remember the day when if you lost something in a bar and it got returned to you... you said thank you.
What if your phone had classified work information in it that was shown to everyone on the internet as a front page news story? Then returned to you...you'd say thank you? Apple doesn't care about the stupid phone being returned, they care about the public and other companies knowing the details of their phone before they were ready to display it. I will be less excited when the iPhone releases now...I already know half the details about it.
They're going to make a public example of Chen so other people don't repeat this with future Apple products. This could have been worse then it was. When Chen gets the wrath of Apple people will think twice about releasing Apple business secrets.
The upside here is Apple got a massive amount of free press, you just can't pay for this stuff.
Apple could easily hand over their phone to any tech site on their own terms and get massive amounts of free press. Half the press was about Apple looking stupid for letting their employees go drinking with one of their most important products.
There won't be any negative PR for going after Chen...he showed off company secrets for financial gain. He had to know he was rolling the dice with that information.
[edited by: StoutFiles at 4:02 pm (utc) on Apr 27, 2010]