These days I can't tell who has Tourettes and who has Bluetooth!
That made me laugh!
In the past two years a lot of the fundamentals have remained unchanged. As has been mentioned the influx of social media has made a bit of a difference, but these aspects are easy enough to pick up, if you fee they would be on benefit.
It has to be said a lot of people question the benefits of social media from a marketing point of view. I guess it varies a lot depending on your niche.